Making scientific knowledge accessible, relevant and actionable.
The Gatorade Sports Science Institute develops specialist knowledge to support athletes and practitioners at every level of sport across the globe.
The science may be complex, but the people using it need clear answers: What does this mean for me - and what should I do differently?
Our ongoing partnership with GSSI is built around bridging that gap
Two kinds of expertise.
GSSI brings the research, scientific credibility and subject-matter knowledge. Magnetic brings strategic questioning, information design, educational thinking and creative communication.
Together, we interrogate the content, question assumptions and identify what matters most. Every brief begins with the audience - not a predetermined output - so the science can be shaped into the clearest and most useful experience.
Where appropriate, we also test ideas with the people who will use them, turning their feedback into meaningful refinement.
A growing body of work
Through regular collaboration, we have developed a deeper understanding of GSSI’s science, global audiences and communication needs.
The result is not simply a series of individual resources. It is a growing and connected body of work built around scientific integrity, audience understanding and practical value.
Together, we turn complex sports science into clear, engaging guidance that people can put into practice.